Galaxy Corporation held a press conference on October 28, 2026, at Reel Cinemas, Dubai Mall, officially unveiling Galaxy Robot Arena Dubai, which the company said is “the world’s first robot arena to operate within a cinema.” The event was titled Physical AI Future Begins in Dubai, according to the release.
Galaxy Corporation described the venue as a Physical AI entertainment space designed to bring audiences and robots together in shared experiences. The company said it has built the robot arena inside Reel Cinemas, which it noted is part of Emaar Entertainment.
Performance and interactive concepts
At the unveiling, the company said it presented a robot group-dance performance blending K-pop with local Dubai music. It also said robots dressed in attire reflecting different cultures gathered on a single stage, expressed individual movements, then approached one another, synchronized, and shared an embrace.
The press release also highlighted interactive visitor activities, including robot boxing and drawing-robot experiences, described as opportunities for guests to interact directly with robots as part of its Physical AI concept.
Plans for regional hub and overseas expansion
Beyond Dubai, Galaxy Corporation said it intends to use the city as a Middle East base to expand what it calls a global Physical AI entertainment ecosystem. The company stated it plans to pursue robot arena expansion to cities including San Francisco, Hong Kong, and Osaka.
Galaxy Corporation also referenced earlier efforts in Seoul and a humanoid robot campaign in New York’s Times Square, describing those projects as momentum leading to the Dubai announcement.
CEO comments
Founder and CEO Yong-ho Choi said in remarks provided with the release: “The future of robots is about working alongside humans as interactive partners. We want to open an era in which they perform, engage and share interactive experiences with humans. Our challenge, which began in Seoul, has continued through New York to Dubai. Today, we are presenting not merely a robot performance venue, but a new stage for a future in which humans and robots will connect and cooperate. The Future of AI Is Humanity. Ultimately, the future of AI is people.”
Venue and ticketing
Galaxy Corporation said tickets for Galaxy Robot Arena Dubai shows will be “open to the public soon,” and that guests can book through Reel Cinemas’ website and app. No further show dates were included in the provided text.
What Reel Cinemas says about its brand
The release also included background information on Reel Cinemas, developed and managed by Emaar Entertainment (L.L.C.). It described the cinema brand as offering premium formats and experiences across locations in the UAE, including Dubai Mall, Dubai Marina Mall, and The Springs Souk, and said it has expanded to additional sites in Saudi Arabia and Bahrain.
Reel Cinemas said it has been designated a Certified Autism Center, and that it has received a Best Cinema Award based on attendance, according to the release.
