Roxhill Media has released an article aimed at communications professionals in the Middle East and North Africa on how to get started with Substack, positioning the newsletter platform as a way to grow an audience and build author credibility.
The company’s guidance is attributed to Katy Gillet, a freelance editor and author behind the Desert Prose Substack. Roxhill Media’s announcement says the material includes practical tips for new users on setting up and using Substack to support a brand.
In the release, Roxhill Media also notes that, in its view, relatively few people in the MENA communications industry are currently writing on Substack. It describes this as an opportunity for professionals to reach readers and establish authority through regular publishing.
Roxhill Media is credited in the announcement with the distribution of the guide, and the email sender is identified as Licia Houghton, Product Marketing Manager. The message is dated by its processing timestamp as 29 October 2026.
The release further states that it is part of a communications email from Roxhill Media to recipients who, according to the company, were identified as having a legitimate interest in Roxhill’s products. It also references Roxhill Media’s privacy policy and includes standard subscription management language.
What the guide covers
- A beginner-focused approach to starting on Substack.
- Practical tips on using Substack as part of brand publishing.
- Advice attributed to Katy Gillet, described as a freelance editor and author of the Desert Prose Substack.
Industry context
Roxhill Media’s announcement frames Substack adoption in MENA as still relatively early, suggesting that more communications professionals could benefit from the platform’s newsletter format. The company’s claims are presented as its assessment of the market rather than as independently verified figures.
