Huawei expands its integrated wearable lineup in the UAE Huawei has announced that the HUAWEI WATCH Buds 2 is now available for purchase in the United Arab Emirates. The device…
Unifonic and Ideem have announced a strategic partnership focused on digital identity and enterprise authentication across the Gulf Cooperation Council (GCC). The collaboration centers on passwordless authentication, which both firms…
Huawei has added a new colour option to its FreeClip 2 open-ear earbuds lineup in the UAE, introducing a Berry Purple edition alongside existing shades including Blue, White, Black and…
A new UAE-based app, LUVED, has launched this month with a focus on preloved fashion and lifestyle goods, positioning itself around verified sellers, AI-assisted authentication, and end-to-end buyer protection. The…
Body Unit Academy rolls out HYBRD, a year-long fitness coaching platform Body Unit Academy (BUA), a Dubai-based fitness and sports education organization, has launched HYBRD, a digital fitness platform positioned…
A pocketable mouse built for mobile work Logitech this week introduced Mobi Fold, the company’s first foldable mouse designed for professionals who frequently work outside traditional offices. Announced from Dubai…
Why points alone are no longer enough For years loyalty programs in the Middle East followed a familiar script: reward spending with points, vouchers or discounts and customers will return.…
GITEX AI Europe launches 48-hour flash sale ahead of Messe Berlin event Organisers of GITEX AI Europe 2026 have announced a limited 48-hour flash sale on event passes, offering up…
Huawei expands Fit lineup with health-focused features, including diabetes risk screening Huawei has positioned its latest Watch Fit 5 Pro as more than a fitness tracker, adding a range of…
Specialised AI for building codes gains traction as risks of general models persist Industry bodies and software vendors are increasingly introducing artificial intelligence tools tailored to the technical demands of…
